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Pay-Per-Click (PPC) advertising is paid advertising on different online digital platforms. These platforms range from search engine result pages to even social media networking sites.
For small and medium-sized businesses, PPC advertising is the best way to promote their landing pages on Google search. It often positions your webpage higher than the organic results to help you attract more customers for your targeted keywords.
Similarly, you can also advertise your brand, product, or service on social media websites. These advertisements are shown in the form of sponsored posts or an ad on the right side of your feed.
PPC advertising is the best way to gain a higher edge than your competitors on various social media platforms.
We, as an agency, have over 11 years of experience in helping brands and businesses grow online with digital marketing through different channels and techniques, Pay-Per-Click advertising is one of those practices that allow us to help businesses reach their marketing goals.
We offer a dedicated customer support executive to our clients so that if they have any query or simply want to get updates on their project with us, they will not feel lost as to who to talk to and contact their appointed customer executive.
Our team constantly strives to achieve perfection in whichever project we take up. So, even after achieving the desired results, we analyze them and find out how we can improve them to reach higher.
It was excellent pleasure to work with EBM team, they really have sound knowledge of the digital marketing and the brand business challenge. I guess, their passion and dedication towards their work is only the key of their success they are leading today.
There are primarily two sites which offer PPC advertising, Google AdWords which is now known as Google Ads, and Microsoft Bing Ads.
There are numerous other sites and ad networks which offer PPC advertising, but they account for less than 10% of market share as these two sites are responsible for almost 90% of the PPC advertising market.
When an ad is viewed by a person who uses a search engine to type a search query, it is called an impression. Impressions are free, but in order to get them, you must have highly relevant ad experiences with a competitive bid for that search query.
To take it a step further from impression to click, you must have an ad that separates you from your competitors with relevant messaging, and all the latest features and add-ons that help increase your ad’s real estate. Herein lies the beauty of pay-per-click: you only actually pay when someone interacts with your ads!
PPC Strategists take a number of steps to ensure your campaigns are meeting your business goals:
Set-up and launch: Your PPC Strategist will invest the time it requires to understand your business and objectives to identify the keywords and campaigns that achieve the results you’re after. After determining each individual term, and the appropriate bid amount for each using historical bid data from Google and other PPC channels, your Strategist will then write an ad copy that will deliver the highest click volumes for each of your term categories. He or she will also work with you to provide landing page recommendations that help your entire ad experience be as relevant as possible to a search user.
Routine maintenance: After launching your campaigns your PPC Strategist will spend the time on routine campaign maintenance so that you don’t have to. This means checking on your keyword bids to ensure they’re still high enough to achieve the best ad placement, checking to ensure that user searches are relevant to your products and services, performing A/B test on ad variations to ensure your campaigns are in a state of constant improvement, monthly performance reporting and much more.